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Why Is Internet Marketing Better Than Traditional Marketing?

Marketing is an integral part of running a successful business, and has evolved over the years and will continue to do so over time. Atlanta online marketing marketing includes publicity, advertising, merchandising, sales, distribution channels and more.

Businesses today have two ways to spend their funds allocated to marketing, namely Internet marketing and traditional marketing. It used to be difficult to decide whether to follow an Internet marketing strategy for your business or follow a traditional marketing plan.

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But now with the Internet age taking over our lives, it has become very important to adopt Internet marketing into your business strategy.

Internet marketing, as well as traditional marketing, both have pros and cons, but the combination of the two will be the best choice for all types of businesses.

Traditional Marketing

Traditional marketing relies on direct sales, such as media (TV and Radio ads) and print media, such as billboards, magazine ads, and leaflets. This also includes the use of a large number of printed materials, such as brochures or catalogs to promote products or services.

Internet marketing

This marketing style depends on the use of the Internet. This applies to virtual companies, which only depend on the Internet to promote their business, and also to companies that are physically present and want to exploit the web to advertise their goods or services.

Internet marketing includes planning and designing business websites, and creating an online presence for corporate websites and brands with the help of search engine optimization.