In-store marketing is defined as the practice of advertising products and brands by greeting consumers directly at the point of sale. We all know the importance of e-commerce in today's life. We have a digital generation at present who rely on internet and mobile phone. In-store marketing is so trending today. Read the full info here about in-store marketing.
Image Source: Google
Its purpose is to hide consumers by training and coaxing them to make (potential) purchases in an atmosphere where all the essential components are prepared and presented ideally for the benefit of the seller, i.e. Interior decoration, lighting, product presentation, fragrances, and presentation of the commercial strength of white gloves that play an important role in the final decision making and create an inspiring image that demonstrates quality, legacy and authenticity, thus shaping the desired customer perception
It is very effective than online shopping where the brand has no control over the visitor atmosphere on the network. Consumers expect luxury brands to live up to their promises of quality, exclusivity and individuality, which makes shoppers feel special. In order to be visible, educate, and influence with their audience in the perfect place, brands need a physical location.
I hope this is helpful to you.