One of the best ways to increase website traffic is to do some website search optimization. Website search optimization (SEO) is done to make sure that your website would achieve high rankings on the search engines. You could either hire an SEO firm for this, or if you have a limited budget or if you prefer to do it on your own, here are some tips to help you out.
1. Make sure that your domain name is optimized for search engines.
The domain is basically the first thing that you would need to decide on once you start planning to put up a website. It would be important to ensure that your keywords or your keyword phrase in is the domain name itself. If you are offering tips on how to get pregnant, then you could choose a domain name such as tipstogetpregnant.com or howtogetpregnant.com.
2. Make sure that your file names for documents and images also have your keywords.
This is because it would make it easier for search engine spiders to read a file name of tipstogetpregnant-chart.jpeg for an image of a chart than to read 04.jpeg if your website is all about the different tips on getting pregnant.
3. Plan out the design of your website.
As you create a design of your website, keep your visitors’ needs in mind. This would mean that the design you would be using should be easy to read and easy to navigate, regardless of the internet proficiency of your visitors. The layout of your website should be clean and uncluttered. Your content should be clear and concise. After making sure that your website has a design that is visitor-friendly, you would also need to make sure that search engines would be able it easily as well.
Search engine spiders usually read your website by going through your HTML code. Try to look at your website in the source code view or in the HTML view of the HTML editor which you are using. Make sure that image names include your keyword or keywords so that the
search engine spiders have some text to read. Also, if you are making use of CSS or java script in the head segment of your page, then it would be better to put the CSS coding in a CSS file and the java script code in another file. By doing this, the search engine spiders could find and go through the text as easily as a human visitor can.
4. Make sure that each of your web pages has its own title tag.
To be able to properly carry out your website search optimization, each web page should be treated as if it was a website on its own. This would mean that each of your pages has to have its own title tag. Doing this would also prevent the search engine spiders from thinking that they have found duplicate content, preventing them to just skip the pages. It would be good to use your keyword or keyword phrases in your title tags. For instance, if your website is about tips on how to get pregnant, you could have the following title tags for your web pages: what to eat to get pregnant; exercises to do to get pregnant; and what you need to know before getting pregnant.
5. Do not forget to include a site map on your website.
A site map would not only make it easier for visitors to navigate through your website, but it would also help the search engine bots to locate all of your pages. This would particularly be useful if you have website that has 1000 pages. After creating your site map, remember to create links to it from your home page and from other pages of your website.
6. Ensure that your content is unique and regularly updated.
You probably know the saying “content is king” and in today’s online scene, it still is. This is probably one of the more important things that you would need to do as you do your website search optimization. Make sure that the articles and guides that you publish on your website are unique and of great quality. Your content should be readable and interesting to your visitors. Your keywords or keyword phrases should also be cleverly inserted in the text of your articles. It would also be essential to regularly post or publish new content. By publishing quality content on a regular basis, your website would definitely have a better shot in getting a higher ranking in search engines.
Search engine optimization or website search optimization is important in order to generate more visitors or to increase the traffic going to your website. It is never enough to just get a domain name and web hosting services and post a couple of articles. If you really want your website or online business to generate more traffic and to succeed, then it would be necessary to optimize your website for search engines.