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4 Immersive B2B Marketing Trends For 2017

Digital marketing is an ever-changing field. Some features are removed while others take root. Marketers can stay ahead of their competition by reviewing the latest marketing trends. 

To review the marketing trends in the B2B sector, it is important to consider innovation across all digital marketing channels. You can get the best b2b marketing automation services via https://www.funnelmaker.com/email-marketing-software.

These are the four most important digital marketing trends to help you grow your business:

1) Marketing Automation

It is a powerful tool for B2B marketing and is often underrated. Marketers need to automate tasks such as email, social media, and other actions on websites, due to the current demand in digital marketing. These tasks are simplified by marketing automation software, which connects companies to their target audience. 

2) Interactive Content

Interactive digital content is a key component of B2B marketing. Engagement is the lifeblood of digital marketing. Marketers' efforts are rewarded when their audience reads the content and then acts on it. Interactive content is crucial for generating conversions. Before purchasing any service, customers research and compare different providers. 

3) Social Media

Research shows that social media platforms like LinkedIn and Twitter offer the best results for B2B companies. Slideshare and YouTube are more efficient than Google+.

4) Live Video Streaming

According to reports, video could account for as much as 82 percent of all traffic by 2020. Live digital marketing campaigns have been executed on Instagram, Snapchat, and Facebook over the past few months. 

They received incredible attention and attracted more attention from their target audience. Because it is authentic, live video engages the audience.