In order to find the best digital marketing agency, first, we need to understand "what is digital marketing", "will digital marketing benefit your business" and answer the question "how do I get more leads for my business?" – which should be the purpose of any marketing.
What is a Digital Marketing Agency?
The dictionary definition of Digital marketing is the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium.
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So simple to summarise in one sentence, yet it can be a complicated process to get right and to ensure that all of your digital marketing is working together, not as silo activities. This is where the expertise and experience of the best digital marketing agencies can be hugely beneficial.
Traditional advertising, newspapers, and paper directories, such as Yellow Pages, are increasingly less effective for businesses. Whilst a few years ago people would go to a computer to search for a product or service, nowadays people are connected to the internet all day, every day and "live online".
Looking for information, a product or service is as quick and simple as searching on a laptop or computer at work or picking up their mobile telephone or tablet. Digital marketing focuses on getting your information, products, and services in front of people when they are looking online.
The best digital agencies understand the buying process of your products and services and ensure that your information is prominent to the potential customer at the appropriate time. In the digital marketing world, the various stages of the buying process i.e. research, consideration, and purchase are called "micro-moments" and the very best digital marketing agency will present the relevant information, service, or product at the targeted time in the buying process.