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Difference Between Digital Marketing and Social Media Marketing

It utilizes a variety of digital channels like SEO (search engine optimization), social media and PPC (pay per click) to attract audiences towards a prospective brand. Digital marketing uses the internet as the core medium of promotion which can be accessed using electronic devices like computers, laptops, and smartphones

Internet marketing techniques such as search engine marketing (SEM), e-mail is an integral part of digital marketing. All these various channels are an integrated part of digital marketing and social media marketing agency in Montreal.

Digital Marketing

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On the other hand, SMO or (SMM) is a branch or subset of digital marketing that excels in promotion using social media platforms such as Facebook, Twitter, LinkedIn, YouTube and beyond. It uses social media for marketing purposes.

Social media depends on the interaction of users, sharing information and forming a community and therefore has a 'social' element. It uses the creation of artistic content that is presented to entice the audience towards your products or services and to build the following brand.

Companies wishing to meet their marketing needs to choose between a digital marketing agency or a specialist agency. If you are looking for someone to plan your overall marketing strategy, a digital marketing agency would be a good option. 

However, if you are looking for someone to handle only the social media aspect of your strategy, you better work with a specialist agency.