Social media tools help organizations communicate with their customers. Most companies have found this to be extremely effective at times. It is used as a promotional channel for content distribution. It's helpful to streamline data like studies, opinions, and make connections. Current statistics show how 3 out of 4 people use social media frequently.
A couple of years ago, email was the main action on the Internet, but maybe not anymore. organic & paid social media campaigns has overtaken email. According to a recent study, approximately 93 percent of its users have given their consent to how companies should have a presence on social networks.
Image Source: Google
The three best social media platforms are:
Facebook: You will find more than 400 million consumers, one of the 20 million Unite Facebook fan pages everyday. 5 billion hyperlinks, photos, and videos have been shared daily. Facebook reached 100 million consumers in 6 months compared to radio and television. It took them decades to reach 50 million consumers.
Twitter: There are more than 80 million consumers on Twitter. More than 10 million people get their accounts in the afternoon
Social media marketing campaigns could be especially aimed at directly generated audiences. The agency tries to engage consumers in regular periods, as ongoing participation will help keep customers present and will also improve the visibility of its brand.